Unlocking MOTIVATION In Dogs!

with Dr. Kathy Murphy and Bobbie Bhambree, CDBC

Webinar 1: Thursday May 15 at 11am ET

Webinar 2: Thursday May 22 at 11am ET

YES! It will be recorded so you can watch it at any time! 

YES! You can submit questions in advance to have them answered during the live webinar! 

Whether you’re working with a high-drive sport dog or helping an anxious pet gain confidence, MOTIVATION is the engine that drives behavior. Reinforcement is just the tool you use to shape it.

This two-part webinar is designed to give you a deep understanding of both the science and application of motivation in training.

 

Understanding canine behavior starts with understanding motivation! But motivation is often misunderstood, especially in training spaces where the focus is on reinforcement.

What’s the difference, and why does it matter?

Motivation is the internal drive or desire a dog has to engage in a behavior. It’s what makes them want to act. It’s the why behind the behavior—whether that’s food, play, safety, social interaction, exploration, or something else entirely. Motivation is not just about what’s rewarding—it’s about how dogs prioritize their options, and what matters most to them in a given moment.

 

Reinforcement is what happens after a behavior to make it more likely to happen again. It’s a consequence, not a cause. Reinforcement is what happens when a dog is learning a skill or behavior.

 

What You’ll Learn In Each Webinar:

Part One: The Science of Motivation (Thursday, May 15th at 11am Eastern)

Part Two: From Theory to Practice (Thursday, May 22nd at 11am Eastern)

 

 If you’ve ever felt stuck in your training, wondering why reinforcement isn’t working, or why your dog “just doesn’t seem motivated,” this webinar will help you look beneath the surface. Motivation is the root. Reinforcement is the branch. Learn how to nurture both—and your training will thrive.

 

This webinar is ideal for: 

Dog trainers, dog sport instructors, and behavior consultants

 Veterinary professionals

Dog sport enthusiasts and competitors

 Anyone passionate about understanding what truly makes dogs tick